> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mx.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Audiences and Messaging Overview

> Create a focused, detailed, informed message for a target audience that is most likely to respond.

Audiences and Messaging enable you to deploy Messaging campaigns to a target audience through the Mobile Banking, Personal Finance Management, and Financial Insights products. You can define the audience, schedule the campaign to start immediately or specify a start date, set its duration, and track its performance with views, clicks, and dismissals through the [Intelligence Platform](https://docs.mx.com/intelligence-platform/index.md).

You can also create Messaging campaigns in your app or website outside of MX products through [Embedded Spaces](https://docs.mx.com/intelligence-platform/marketing-hub/embedded-spaces.md).

## Audiences

An audience is a defined group of your institution's users that you target with Messaging campaigns. You can create audiences from a Customer Analytics dashboard, with the Audience Assistant, or by importing your own list of users. Learn how in [Creating Audiences and Messages](https://docs.mx.com/intelligence-platform/marketing-hub/creating-audiences-and-messages.md#audiences).

## Messaging

A Messaging campaign delivers a message to an audience. You must define the audience before you create a campaign. Learn how to create a Messaging campaign in [Creating Audiences and Messages](https://docs.mx.com/intelligence-platform/marketing-hub/creating-audiences-and-messages.md#messaging).

## Resources

> [card] [Customer Analytics](https://docs.mx.com/intelligence-platform/customer-analytics.md)
>
> Use Customer Analytics dashboards to filter for audiences.