> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mx.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Analytics

> Data-driven intelligence about your customers.

<img src="https://mintcdn.com/mx-7a01b258/OOfo2VTBgMqAqqgz/images/data/customer-analytics/customer_analytics_overview.svg?fit=max&auto=format&n=OOfo2VTBgMqAqqgz&q=85&s=a43b61c72a79af70769d8a8f67f329ee" alt="Analytics Home dashboard" width="1440" height="842" data-path="images/data/customer-analytics/customer_analytics_overview.svg" />

Use Customer Analytics to access pre-built intelligence about the behavior and preferences of your customers. With this interactive feature you may analyze intelligence using filters, drill-downs, sorts, and contextual information.

Customer Analytics works with your held data as well as data aggregated from customer's external accounts, enriched by MX's data enhancement. Here, find dashboards to use for analyzing product adoption, how customers are engaging with competitors, spending habits, and much more. You may also identify and target specific audiences to provide them with products that meet both their needs and yours. All dashboards are organized under two main navigation categories:

* **Segment Analytics**: Audience creation including pre-built segments and user lists, portfolio performance, growth opportunities, and competitive insights.
* **Product Performance**: General analysis and discovery including portfolio performance, digital engagement, and competitive insights.

<CardGroup cols={2}>
  <Card title="New MX Client Integrations" cta="Read Documentation" href="/products/data/customer-analytics/integration-guides/new-clients">
    Start coding up to deliver us your data.
  </Card>

  <Card title="Existing MX Client Integrations" cta="Read Documentation" href="/products/data/customer-analytics/integration-guides/existing-clients">
    Activate Customer Analytics if you're delivering data to MX.
  </Card>
</CardGroup>

## Required Products

Customer Analytics requires Data Enhancement On Platform.

## Products That Work With Customer Analytics

<CardGroup cols={2}>
  <Card title="Data Access" cta="Read Documentation" href="/products/data/data-access">
    Open finance API platform
  </Card>

  <Card title="Personal Finance Management" cta="Read Documentation" href="/products/experience/pfm">
    Create your own Personal Finance Management solution using our widgets
  </Card>

  <Card title="Mobile Banking" cta="Read Documentation" href="/products/experience/mobile">
    Create a mobile banking app for Android or iOS
  </Card>

  <Card title="Financial Insights" cta="Read Documentation" href="/products/experience/insights">
    Deliver dynamic, personalized, and predictive financial insights using widgets
  </Card>
</CardGroup>
