Analytics Events

Analytics events cover a range of things related to both the Personal Finance Management widgets and our Mobile Banking app. Not all the analytics files will have data in them depending on whether partners are using Personal Finance Management, Mobile Banking, or both. For example, partners using Personal Finance Management widgets only (whether on desktop or mobile) will have data in analytics events files and analytics pageviews files, but not analytics screenviews nor analytics timed events.

Resource	Data Source	Description
analytics_events	Personal Finance Management and Mobile Banking	Analytics events occur within a Personal Finance Management widget (desktop or mobile) or a Mobile banking app view.
analytics_pageviews	Personal Finance Management	Opening various widgets or tabs within the Master Widget.
analytics_screenviews	Mobile Banking	Opening various views or screens within the Mobile Banking app.
analytics_timed_events	Mobile Banking	Measures the timing of different events within the Mobile Banking app.

Analytics Event Fields

Analytics events occur within a Personal Finance Management widget (desktop or mobile) or a Mobile Banking app view.

Analytics Event Fields

Field	Data Type	Definition
action	String	The action by the end user that triggered the analytics event (e.g. blur, click, etc.).
app_guid	String	The unique identifier for the app based on the client and operating system (e.g., Epic Bank iOS and Epic Bank Android would have separate identifiers). Defined by MX. If the data_source is web, this field will be null.
app_version	String	The specific version of the application with which the end user interacted.
category	String	The category or feature with which the user interacted (e.g., Add Manual Account, Credential Login, etc.).
client_guid	String	The unique identifier for the client associated with this analytics event. Defined by MX.
created_at	Long	The date and time this analytics event was created. Represented as a Unix Epoch datetime (e.g. 1489883830).
data_source	String	The origin of the analytics event (e.g., web for web application or app for mobile application).
device_guid	String	The unique identifier for the device associated with the analytics event. Defined by MX. If the data_source is web, this field will be null.
device_id	String	The unique identifier for the device associated with the analytics event; resets on every login. Defined by MX.
device_uid	String	The unique identifier for the device associated with the analytics event; remains constant across logins. Defined by MX.
external_user_guid	String	The partner-defined identifier for the user associated with the event.
guid	String	The unique identifier for the analytics event. Defined by MX.
is_mobile_webview	Boolean	The widget configuration as it was set at the time of the API request to obtain the widget.
mdx_session_id	String	The hashed MDX session ID, provided as a custom dimension.
name	String	The name of the action taken that generated the analytics event (e.g., Account Type - Collapse, Exclude Transaction - Start, etc.).
screen_resolution	String	The resolution of the device display associated with the analytics event, given in pixels (e.g., 2048x1536).
session_id	String	The unique identifier of the session, provided as a custom dimension.
user_agent	String	The end user's browser and operating system.
user_guid	String	The unique identifier for the user associated with the analytics event. Defined by MX.
user_id	String	The partner-defined identifier for the user associated with the event.
user_ip_address	String	The unique IP address for the user associated with the analytics event.
value	String	The screen object the user interacted with, if applicable (e.g., Button, Menu, Previous Month).

Analytics Pageviews

Analytics pageviews include pageviews only for the Personal Finance Management widgets.

Analytics Pageview Fields

Field	Data Type	Definition
app_version	String	The version of the user's application.
client_guid	String	The unique identifier for the client associated with the analytics pageview. Defined by MX.
created_at	Long	The date and time at which the analytics pageview was created.
data_source	String	The origin of the analytics event, e.g. transactions for the transactions widget, master/transactions if the Master Widget is loaded, app for mobile application.
external_user_guid	String	The partner-defined identifier for the user associated with the pageview.
guid	String	The unique identifier for the analytics pageview. Defined by MX.
host	String	The host name of the server.
is_mobile_webview	Boolean	The widget configuration as it was set at the time of the API request to obtain the widget.
name	String	The name of the page in the case of a pageview.
path	String	The relative URL path of the event.
screen_resolution	String	The resolution of the device display associated with the analytics event; given in pixels (e.g. 2048x1536).
session_id	String	The unique identifier of the session, provided as a custom dimension.
user_agent	String	The end user's browser and operating system.
user_guid	String	The unique identifier for the user associated with the analytics pageview. Defined by MX.
user_id	String	The partner-defined identifier for the user associated with the pageview.
user_ip_address	String	The IP address of the user associated with this analytics pageview.

Analytics Screenviews

Analytics screenviews include screenviews only for the Mobile Banking app.

Analytics Screenview Fields

Field	Data Type	Definition
app_guid	String	The unique identifier for the app based on the client and operating system (e.g., Epic Bank iOS and Epic Bank Android would have separate identifiers). Defined by MX. If the data_source is web, this field will be null.
app_version	String	The specific version of the application with which the end user interacted.
client_guid	String	The unique identifier for the client associated with this analytics screenview. Defined by MX.
created_at	Long	The date and time the analytics screenview was created, given in Unix epoch time.
data_source	String	The origin of the analytics screenview (e.g., web for web application or app for mobile application).
device_guid	String	The unique identifier for the device associated with the analytics screenview. Defined by MX. If the data_source is web, this field will be null.
device_id	String	The unique identifier for the device associated with the analytics screenview; resets on every login. Defined by MX.
device_uid	String	The unique identifier for the device associated with the analytics screenview; remains constant across logins. Defined by MX.
external_user_guid	String	The partner-defined identifier for the user associated with the screenview.
guid	String	The unique identifier for the analytics screenview. Defined by MX.
mdx_session_id	String	The hashed MDX session ID, provided as as custom dimension.
name	String	The name of the action taken in the analytics screenview.
screen_resolution	String	The resolution of the device display associated with the analytics screenview; given in pixels (e.g., 2048x1536).
session_id	String	The unique identifier of the session, provided as a custom dimension.
user_agent	String	The end user's browser and operating system.
user_guid	String	The unique identifier for the user associated with the analytics screenview. Defined by MX.
user_id	String	The partner-defined identifier for the user associated with the screenview.
user_ip_address	String	The IP address of the user associated with this analytics pageview.

Analytics Timed Events

Analytics timed events measure the timing of different events within the Mobile Banking app.

Analytics Timed Event Fields

Field	Data Type	Definition
app_guid	String	The unique identifier for the app based on the client and OS (e.g. Epic Bank iOS and Epic Bank Android would have separate identifiers). Defined by MX. If the data_source is web, this field will be null.
app_version	String	The version of the user's application.
category	String	The category or feature with which the user interacted (e.g. Add Manual Account, Credential Login, etc.).
client_guid	String	The unique identifier for the client associated with this analytics event. Defined by MX.
created_at	Long	The date and time at which the analytics timed event was created.
data_source	String	The origin of the analytics event (e.g. web for web application or app for mobile application).
device_guid	String	The unique identifier for the device associated with the analytics event. Defined by MX. If the data_source is web, this field will be null.
device_id	String	The unique identifier for the device associated with the analytics event; resets on every login. Defined by MX.
device_uid	String	The unique identifier for the device associated with the analytics event; remains constant across logins. Defined by MX.
external_user_guid	String	The partner-defined identifier for the user associated with the pageview.
guid	String	The unique identifier for the analytics timed event. Defined by MX.
interval	Long	The duration of the analytics timed event from start to finish, given in milliseconds.
mdx_session_id	String	The hashed MDX session ID, provided as a custom dimension.
name	String	The name of the action taken which generated the analytics event (e.g. Account Type - Collapse, Exclude Transaction - Start, etc.).
screen_resolution	String	The resolution of the device display associated with the analytics event; given in pixels (e.g. 2048x1536).
session_id	String	The unique identifier of the session, provided as a custom dimension.
user_agent	String	The end user's browser and operating system.
user_guid	String	The unique identifier for the user associated with the analytics timed event. Defined by MX.
user_id	String	The partner-defined identifier for the user associated with the pageview.
user_ip_address	String	The unique IP address for the user associated with the analytics event.
version	Long	The version of the user's application, given as an integer.