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Audiences and Messaging enable you to deploy Messaging campaigns to a target audience through the Mobile Banking, Personal Finance Management, and Financial Insights products. You can define the audience, schedule the campaign to start immediately or specify a start date, set its duration, and track its performance with views, clicks, and dismissals through the Intelligence Platform. You can also create Messaging campaigns in your app or website outside of MX products through Embedded Spaces.

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Audiences

An audience is a defined group of your institution’s users that you target with Messaging campaigns. You can create audiences from a Customer Analytics dashboard, with the Audience Assistant, or by importing your own list of users. Learn how in Creating Audiences and Messages.

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Messaging

A Messaging campaign delivers a message to an audience. You must define the audience before you create a campaign. Learn how to create a Messaging campaign in Creating Audiences and Messages.

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Resources

Customer Analytics

Use Customer Analytics dashboards to filter for audiences.