Analytics Home
Analytics Home offers a high-level view of KPIs and insights for your user base. You can measure campaign ROI directly on the Customer Analytics homepage. You can filter these metrics over time at both the institution and audience levels.
- Total direct deposits: Total direct deposits by dollar amount and users over the last year. Updated daily; resets monthly. Note: values won't appear until users receive deposits, which can take a few days into the month or more.
- Total deposits: Total dollar value of all held deposit accounts (savings, checking, CDs).
- Aggregation rate: Percentage of users who have connected external accounts.
- Average products & accounts per user: Average number of held banking products or accounts per user.
- Loan volume: Total dollar amount of balances on held loan products and/or total number of held loan product accounts.
- Digital adoption rate: Percentage of users who are logging in digitally. Updated daily; resets monthly.
Looking For Other Metrics?
The home page also provides easy access to recommended and popular dashboards such as: