External Relationships - MX Documentation

The External Relationships category is a series of dashboards that provides metrics related to specific financial products. You can use this data to help determine opportunities to increase revenue.

Direct Deposit

This dashboard provides data and visuals to help you determine opportunities to grow direct deposits within your organization. This dashboard includes the following sections: Direct deposit opportunities, Segmentation, Aggregated direct deposit details – last 90 days, Held direct deposit details – last 90 days. To allow your users to set up or switch their direct deposits, check out our direct deposit guide.

Direct deposit opportunities

Data	Description
Users with direct deposit transactions into held accounts trend	The count of users with or without direct deposit. Displayed by month with an associated percentage.
Users	The number of users on the MX platform.
Users with any direct deposit	Users with a held (internal account) or aggregation (external account) direct deposit transaction in their available history.
Users with held direct deposit	Users with a held (internal account) direct deposit transaction in their available history.
Users with aggregated direct deposit	Users with an aggregated (external account) direct deposit transaction in their available history.
Any direct deposit	Filters the dashboard to users with or without a direct deposit transaction.
Held direct deposit	Filters the dashboard to users with or without a held (internal account) direct deposit transaction.
Aggregated direct deposit	Filters the dashboard to users with or without an aggregated (external account) direct deposit transaction.
Days between onboarding and first held direct deposit transaction	The number of users segregated by the number of days between a user being added to the MX platform and their first direct deposit transaction.

Segmentation

Data	Description
Users by days since last held direct deposit transaction	The number of users segregated by the number of days since each user’s last held (internal account) direct deposit transaction.
Users by day since last aggregated direct deposit transaction	The number of users segregated by the number of days since each user’s last aggregated (external account) direct deposit transaction.
Generation	The number of customers who have an External Credit Account, broken down by the generation of the customer.
User tenure	User segregated by the date range they were onboarded to the MX platform.
Spending Affinities	The number of users by spending affinities. Spending Affinity is found by looking at non-essential spending within transaction data and finding those users whose spending is more concentrated in a particular area, in comparison to others with similar levels of non-essential spending.

Aggregated Direct Deposit Details – Last 90 Days

Data	Description
Top 20 aggregated direct deposit providers by user count	The top 20 direct aggregated deposit providers as determined by user count.
Top 20 aggregated direct deposit providers by amount	The top 20 aggregated direct deposit providers as determined by total transaction amount.
Top 20 primary aggregated institutions by amount	The top 20 direct aggregated institutions as determined by total transaction amount.
Aggregated account types by user count	The types of accounts the users aggregated by user count.

Held Direct Deposit Details – Last 90 Days

Data	Description
Top 20 held direct deposit providers by user count	The top 20 direct deposit providers as determined by user count.
Top 20 held direct deposit providers by amount	The top 20 direct deposit providers as determined by transaction amount.

Deposit Variance

INFOThis dashboard and its documentation are under active beta development; details and functionality may change at any time.

This dashboard describes which of your users have had unusually high or low deposit activity recently compared to previous deposit activity. You can change the length of the look-back periods and focus on users with positive or negative variance using the filters.

Deposit Trends for the Last 30 Days Compared to 31–60 Days Prior

Data	Description
Customer with DDA accounts	The number of customers with at least one DDA (Checking or Savings) accounts.
Total DDA deposits (recent period)	Total deposits in DDA accounts (Checking and Savings) over the recent period.
Average DDA deposits per user (recent period)	Average deposits in DDA accounts per user (Checking and Savings) over the recent period.
Average deposit variance	The average variance in the average deposits for by customers between a recent period and a prior period of the same length (where you choose the length of the period).
Total DDA deposits (period period)	Total deposits in DDA accounts (Checking and Savings) over the prior period.
Average DDA deposit per user	Average deposits in DDA accounts per user over the period.
Customer by deposit variance (by Amount)	The number of customers by deposit variance. Deposit variance compares the deposits made in all DDA accounts between a recent period and a prior period of the same length. The difference is shown as a dollar difference.
Customer by deposit variance (by Percent)	The number of customers by deposit variance. Deposit variance compares the deposit made in all DDA accounts between a recent period and a prior period of the same length. The difference is shown as a percent of the deposits in the prior period.

Segmentation

Data	Description
Customer by Generation	The number and percent of customers who have an External Credit Account, broken down by the generation of the customer.
Customer by spending affinity	The number of users by spending affinities. Spending Affinity is found by looking at non-essential spending within transaction data and finding those users whose spending is more concentrated in a particular area, in comparison to others with similar levels of non-essential spending.

Credit Card Opportunities

This dashboard provides insights to identify and quantify what other credit cards your customers are using. You can easily use this data to cross sell to a specific audience. This report includes the following sections:

Customers w/ credit cards at other organizations
Engagement for customers w/ external credit

Customers w/ credit cards at other organizations

Data	Description
Customers with credit cards at other providers	The number of customers who have an External Credit Card, meaning either the customer has aggregated at least one credit card account or a credit card account has been identified in the customer’s transactions.
Total monthly payments to external providers	A sum of the last credit card payment identified for all customers with an External Credit Card account.
Customers with credit card by providers	The number of customers who have an External Credit Card account for each external institution. The top 10 are shown, with the rest grouped into a bar labeled “other.”

Engagement for customers w/ external credit

Data	Description
Customers by spending affinity	The number of customers who have an External Credit Card account. Displayed by the Spending Affinity of your users.
Customers generation	The number of customers who have an External Credit Card account in each generation your customers belong to.
Credit card trigger events by look-back period	The number of credit card related Trigger Events found for each specific trigger event.
Customers by location	The number of customers who have an External Credit Card account for each location of your users.
Export list	An exportable list of users with External Credit Card accounts, including some key demographic data for the user.

Mortgage

This dashboard helps identify and quantify what other lenders your customers are using. You can easily use this data to cross sell to a specific audience. This report includes the following sections:

Customers w/ mortgages at other providers
Engagement for customer w/ external mortgages

Customers w/ mortgages at other providers

Data	Description
Customers with mortgages at other providers	The number of customers who have an External Mortgage, meaning either the customer has aggregated at least one mortgage account or a mortgage account has been identified in the customer’s transactions.
Total monthly payments to other mortgage providers	A sum of the last mortgage payment identified all Customers with an External Mortgage account.
Customers with external mortgages	The number of customers who have an External Mortgage account for each external institution. The top 10 are shown, with the rest grouped into a bar labeled “other.”

Engagement for customer w/ external mortgages

Data	Description
Customers with spending affinity	The number of customers who have an External Mortgage account. Displayed by the Spending Affinity of the customer.
Customers by generation	The number of customers who have an External Mortgage account in each generation your customers belong to.
Mortgage trigger events by look-back period	The number of mortgage related Trigger Events found for each specific trigger event.
Customers by location	The number of customers who have an External Mortgage account for each location of your customers.
Export list	An exportable list of users with External Mortgage accounts, including some key demographic data for the user.

Wealth

This dashboard provides help identify and quantify what other investments and brokerages your customers are using. This report includes the following sections:

Customers w/ investments accounts at other providers
Engagement for customer w/ external mortgages

Customers w/ investments accounts at other providers

Data	Description
Customers with investment account other providers	The number of customers who have an external investment account, meaning either the customer has aggregated at least one investment account or an investment account has been identified in the customer’s transactions.
Total monthly transfers to other investment accounts	A sum of the last investment account debit transaction identified for all customers with an external investment account.
Customers with external wealth/ investment accounts	The number of customers who have an external investment account for each external institution. The top 10 are shown, with the rest grouped into a bar labeled “other.”

Engagement for customer w/ external mortgages

Data	Description
Customers with external investments by affinity	The number of customers who have an external investment account. Displayed by the Spending Affinity of the customer.
Customers with external investments by generation	The number of customers who have an external investment account in each generation your customers belong to.
Wealth trigger events by look-back period	The number of investment account related Trigger Events found for each specific trigger event.
Customers with external investments by location	The number of customers who have an external investment account for each location of your customers.
Export list	An exportable list of users with external investment accounts, including some key demographic data for the user.

Automobile Lending

This dashboard provides help identify and quantify what other automobile and vehicle loan providers your customers are using. This report includes the following sections:

Customers w/ automobile loan payments at other lenders
Engagement for customer w/ external auto loan payments

Customers w/ automobile loan payments at other lenders

Data	Description
Customers with auto loans at other providers	The number of customers who have an External Auto Loan, meaning either the customer has aggregated at least one auto loan account or an auto loan account has been identified in the customer’s transactions.
Total monthly payments to other auto loan providers	A sum of the last auto loan payment identified for all customers with an External Auto Loan account.
Customers making auto loan payments	The number of customers who have an External Auto Loan account for each external institution. The top 10 are shown, with the rest grouped into a bar labeled “other.”

Engagement for customer w/ external auto loan payments

Data	Description
Auto loan customers by affinity	The number of customers who have an External Auto Loan account. Displayed by the Spending Affinity of the customer.
Auto loan customers by generation	The number of customers who have an External Auto Loan account in each generation your customers belong to.
Auto loan trigger events by look-back period	The number of auto loan related Trigger Events found for each specific trigger event.
Auto loan customers by location	The number of customers who have an External Auto Loan account in each location of your customers.
Export list	An exportable list of users with External Auto Loan accounts, including some key demographic data for the user.

Set It to Debit

This report provides information you can use to understand more about interchange revenue. It identifies where your customers are spending their money.

Data	Description
Bill & Utilities ACH vs debit card spend	The total amount of debit card and ACH transactions categorized as Bills and Utilities for either debit card or ACH.
Bills & Utilities Total amount spent	The top 10 merchants, by the total amount of debit card and ACH transactions categorized as Bills and Utilities.
Total bills & utilities transactions	The top 10 merchants, by the total number of debit card and ACH transactions categorized as Bills and Utilities.
Potential bills & utilities interchange revenue	Estimated revenue to be captured if ACH transactions categorized as Bills and Utilities were to be switched to debit card transactions. Estimate based on $.21 per transaction, plus .5%.
Shopping ACH vs debit card spend	The total amount of debit card and ACH transactions categorized as Shopping, for either debit card or ACH.
Shopping amount spent	The top 10 merchants, by the total amount of debit card and ACH transactions categorized as Shopping.
Total shopping transactions	The top 10 merchants, by the total number of debit card and ACH transactions categorized as Shopping.
Potential shopping interchange revenue on ACH	Estimated revenue to be captured if ACH transactions categorized as Shopping were to be switched to debit card transactions. Estimate based on $.21 per transaction, plus .5%.
Entertainment ACH vs debit card spend	The total amount of debit card and ACH transactions categorized as Entertainment, broken down by debit card vs ACH.
Total entertainment amount spent	The total amount of debit card and ACH transactions categorized as Entertainment, broken down by debit card vs ACH.
Total entertainment transactions	The top 10 merchants, by the total number of debit card and ACH transactions categorized as Entertainment.
Potential entertainment interchange revenue on ACH	Estimated revenue to be captured if ACH transactions categorized as Entertainment were to be switched to debit card transactions. Estimate based on $.21 per transaction, plus .5%.

Interchange & Fees

Annualized Interchange & Fee Revenue Opportunity

Data	Description
Total opportunity	Total of Credit Card Interchange, Debit Card Interchange, Fees, and Finance Charges.
Credit card interchange	Estimated revenue that could be captured from credit card transactions on aggregated accounts. This is an annualized estimate based on the past 90 days of transactions. The estimate uses the interchange rate set in Set Your Credit Card Interchange Rate and is adjusted to assume that you can capture the percent set in Set Your Revenue Conversion Rate.
Debit interchange	Estimated revenue that could be captured from debit card transactions on aggregated accounts. This is an annualized estimate based on the past 90 days of transactions. The estimate uses the interchange rate set in Set Your Debit Card Interchange Rate and is adjusted to assume that you can capture the percent set in Set Your Revenue Conversion Rate.
Fees	Estimated revenue that could be captured from fees on aggregated accounts. This is an annualized estimate based on the past 90 days of transactions. The estimate is adjusted to assume that you can capture the percent set in Set Your Revenue Conversion Rate.
Finance charges	Estimated revenue that could be captured from finance charges on aggregated accounts. This is an annualized estimate based on the past 90 days of transactions. The estimate is adjusted to assume that you can capture the percent set in Set Your Revenue Conversion Rate.
Distinct users by revenue source	The number of users who contribute potential revenue for each source. A user may contribute to more than one type of potential revenue, so a user may be counted in more that one source. The distinct number of users across all sources of revenue is shown at the top of the chart.
Top 30 institutions by revenue amount	The top 30 institutions that are included in the calculation of potential revenue. This only includes data that could be captured. Information is displayed by the size of the revenue.
Set your credit card interchange rate	Select and slide the bar from left to right to adjust the credit interchange rate.
Set your debit interchange rate	Select and slide the bar from left to right to adjust the debit interchange rate.
Set your revenue conversion rate	Select and slide the bar from left to right to adjust the conversion rate.
Credit card user rank	Filter users by their ranking based on how much potential credit card interchange revenue that user represents.
Debit card user rank	Filter users by their ranking based on how much potential debit card interchange revenue that user represents.
Fee user rank	Filter users by their ranking based on how much potential fee revenue that user represents.
Finance charge user rank	Filter users by their ranking based on how much potential finance charge revenue that user represents.
Distinct accounts by revenue source	The number of aggregated accounts that contribute to potential revenue, by source. An account may contribute to more than one type of potential revenue, so the account may be counted in more that one source. The distinct number of accounts across all sources of revenue is shown at the top of the chart.
Export list	An exportable list of the data that goes into the estimated revenue that could be captured.

Deep Dive: Fee & Finance Charges

Data	Description
Fee user rank	Filter users in the lower section of the dashboard by their ranking based on how much potential fee revenue that user represents.
Finance charges user rank	Filter ranges in the lower section of the dashboard by their ranking based on how much potential finance charge revenue that user represents.
Total fees & charges amount by category	The total amount of fees & charges for each type of fee.
Top 30 institutions by fees & charges amount	The top 30 institutions that are included in the calculation of potential fee and finance charge revenue. This only includes institutions that hold aggregated accounts and that could be captured. Information is displayed by the amount of the revenue and by fee and finance charge type. A Banking Fee is a fee that’s charged when an institution is covering a user such as an overdraft fee.
Total fees & charges amount by category	The size of the revenue that could be captured from fees and finance charges. Displayed by the fee and finance charge type. ATM Fee – Fees related to using an out of network ATM. Banking Fee – Fees charged when an institution is covering a user (for example: overdraft fees).”
Fees & charges export list	An exportable list of the data that goes into the estimated fee and finance charge revenue that could be captured.

Event Based Analytics

This dashboard provides information about recent events and account openings. Use this information to drive decisions for your marketing campaigns.

Data	Description
Events	The number of Event Triggers for each type of event.
Marketing event conversions	The number of Event Triggers focused on marketing conversion for either a look-back period and specific event trigger.
Digital engagement events	The number of Event Triggers focused on digital engagement, for either a look-back period and specific event trigger.
Customer list	An exportable list of Event Triggers, including demographic and statistical information for the user involved.

​Direct Deposit

​Direct deposit opportunities

​Segmentation

​Aggregated Direct Deposit Details – Last 90 Days

​Held Direct Deposit Details – Last 90 Days

​Deposit Variance

​Deposit Trends for the Last 30 Days Compared to 31–60 Days Prior

​Segmentation

​Credit Card Opportunities

​Mortgage

​Wealth

​Automobile Lending

​Set It to Debit

​Interchange & Fees

​Annualized Interchange & Fee Revenue Opportunity

​Deep Dive: Fee & Finance Charges

​Event Based Analytics

Direct Deposit

Direct deposit opportunities

Segmentation

Aggregated Direct Deposit Details – Last 90 Days

Held Direct Deposit Details – Last 90 Days

Deposit Variance

Deposit Trends for the Last 30 Days Compared to 31–60 Days Prior

Segmentation

Credit Card Opportunities

Mortgage

Wealth

Automobile Lending

Set It to Debit

Interchange & Fees

Annualized Interchange & Fee Revenue Opportunity

Deep Dive: Fee & Finance Charges

Event Based Analytics