External Relationships
The External Relationships category is a series of dashboards that provides metrics related to specific financial products. You can use this data to help determine opportunities to increase revenue.
Direct Deposit
This dashboard provides data and visuals to help you determine opportunities to grow direct deposits within your organization. This dashboard includes the following sections: Direct deposit opportunities, Segmentation, Aggregated direct deposit details – last 90 days, Held direct deposit details – last 90 days.
To allow your users to set up or switch their direct deposits, check out our direct deposit guide.
Direct deposit opportunities
| Data | Description |
|---|---|
| Users with direct deposit transactions into held accounts trend | The count of users with or without direct deposit. Displayed by month with an associated percentage. |
| Users | The number of users on the MX platform. |
| Users with any direct deposit | Users with a held (internal account) or aggregation (external account) direct deposit transaction in their available history. |
| Users with held direct deposit | Users with a held (internal account) direct deposit transaction in their available history. |
| Users with aggregated direct deposit | Users with an aggregated (external account) direct deposit transaction in their available history. |
| Any direct deposit | Filters the dashboard to users with or without a direct deposit transaction. |
| Held direct deposit | Filters the dashboard to users with or without a held (internal account) direct deposit transaction. |
| Aggregated direct deposit | Filters the dashboard to users with or without an aggregated (external account) direct deposit transaction. |
| Days between onboarding and first held direct deposit transaction | The number of users segregated by the number of days between a user being added to the MX platform and their first direct deposit transaction. |
Segmentation
| Data | Description |
|---|---|
| Users by days since last held direct deposit transaction | The number of users segregated by the number of days since each user's last held (internal account) direct deposit transaction. |
| Users by day since last aggregated direct deposit transaction | The number of users segregated by the number of days since each user's last aggregated (external account) direct deposit transaction. |
| Generation | The number of customers who have an External Credit Account, broken down by the generation of the customer. |
| User tenure | User segregated by the date range they were onboarded to the MX platform. |
| Spending Affinities | The number of users by spending affinities. Spending Affinity is found by looking at non-essential spending within transaction data and finding those users whose spending is more concentrated in a particular area, in comparison to others with similar levels of non-essential spending. |
Aggregated Direct Deposit Details – Last 90 Days
| Data | Description |
|---|---|
| Top 20 aggregated direct deposit providers by user count | The top 20 direct aggregated deposit providers as determined by user count. |
| Top 20 aggregated direct deposit providers by amount | The top 20 aggregated direct deposit providers as determined by total transaction amount. |
| Top 20 primary aggregated institutions by amount | The top 20 direct aggregated institutions as determined by total transaction amount. |
| Aggregated account types by user count | The types of accounts the users aggregated by user count. |
Held Direct Deposit Details – Last 90 Days
| Data | Description |
|---|---|
| Top 20 held direct deposit providers by user count | The top 20 direct deposit providers as determined by user count. |
| Top 20 held direct deposit providers by amount | The top 20 direct deposit providers as determined by transaction amount. |
Deposit Variance
info
This dashboard and its documentation are under active beta development; details and functionality may change at any time.
This dashboard describes which of your users have had unusually high or low deposit activity recently compared to previous deposit activity. You can change the length of the look-back periods and focus on users with positive or negative variance using the filters.
Deposit Trends for the Last 30 Days Compared to 31–60 Days Prior
| Data | Description |
|---|---|
| Customer with DDA accounts | The number of customers with at least one DDA (Checking or Savings) accounts. |
| Total DDA deposits (recent period) | Total deposits in DDA accounts (Checking and Savings) over the recent period. |
| Average DDA deposits per user (recent period) | Average deposits in DDA accounts per user (Checking and Savings) over the recent period. |
| Average deposit variance | The average variance in the average deposits for by customers between a recent period and a prior period of the same length (where you choose the length of the period). |
| Total DDA deposits (period period) | Total deposits in DDA accounts (Checking and Savings) over the prior period. |
| Average DDA deposit per user | Average deposits in DDA accounts per user over the period. |
| Customer by deposit variance (by Amount) | The number of customers by deposit variance. Deposit variance compares the deposits made in all DDA accounts between a recent period and a prior period of the same length. The difference is shown as a dollar difference. |
| Customer by deposit variance (by Percent) | The number of customers by deposit variance. Deposit variance compares the deposit made in all DDA accounts between a recent period and a prior period of the same length. The difference is shown as a percent of the deposits in the prior period. |
Segmentation
| Data | Description |
|---|---|
| Customer by Generation | The number and percent of customers who have an External Credit Account, broken down by the generation of the customer. |
| Customer by spending affinity | The number of users by spending affinities. Spending Affinity is found by looking at non-essential spending within transaction data and finding those users whose spending is more concentrated in a particular area, in comparison to others with similar levels of non-essential spending. |
Credit Card Opportunities
This dashboard provides insights to identify and quantify what other credit cards your customers are using. You can easily use this data to cross sell to a specific audience.
This report includes the following sections:
- Customers w/ credit cards at other organizations
- Engagement for customers w/ external credit
Customers w/ credit cards at other organizations
| Data | Description |
|---|---|
| Customers with credit cards at other providers | The number of customers who have an External Credit Card, meaning either the customer has aggregated at least one credit card account or a credit card account has been identified in the customer's transactions. |
| Total monthly payments to external providers | A sum of the last credit card payment identified for all customers with an External Credit Card account. |
| Customers with credit card by providers | The number of customers who have an External Credit Card account for each external institution. The top 10 are shown, with the rest grouped into a bar labeled "other." |
Engagement for customers w/ external credit
| Data | Description |
|---|---|
| Customers by spending affinity | The number of customers who have an External Credit Card account. Displayed by the Spending Affinity of your users. |
| Customers generation | The number of customers who have an External Credit Card account in each generation your customers belong to. |
| Credit card trigger events by look-back period | The number of credit card related Trigger Events found for each specific trigger event. |
| Customers by location | The number of customers who have an External Credit Card account for each location of your users. |
| Export list | An exportable list of users with External Credit Card accounts, including some key demographic data for the user. |
Mortgage
This dashboard helps identify and quantify what other lenders your customers are using. You can easily use this data to cross sell to a specific audience.
This report includes the following sections:
- Customers w/ mortgages at other providers
- Engagement for customer w/ external mortgages
Customers w/ mortgages at other providers
| Data | Description |
|---|---|
| Customers with mortgages at other providers | The number of customers who have an External Mortgage, meaning either the customer has aggregated at least one mortgage account or a mortgage account has been identified in the customer's transactions. |
| Total monthly payments to other mortgage providers | A sum of the last mortgage payment identified all Customers with an External Mortgage account. |
| Customers with external mortgages | The number of customers who have an External Mortgage account for each external institution. The top 10 are shown, with the rest grouped into a bar labeled "other." |
Engagement for customer w/ external mortgages
| Data | Description |
|---|---|
| Customers with spending affinity | The number of customers who have an External Mortgage account. Displayed by the Spending Affinity of the customer. |
| Customers by generation | The number of customers who have an External Mortgage account in each generation your customers belong to. |
| Mortgage trigger events by look-back period | The number of mortgage related Trigger Events found for each specific trigger event. |
| Customers by location | The number of customers who have an External Mortgage account for each location of your customers. |
| Export list | An exportable list of users with External Mortgage accounts, including some key demographic data for the user. |
Wealth
This dashboard provides help identify and quantify what other investments and brokerages your customers are using.
This report includes the following sections:
- Customers w/ investments accounts at other providers
- Engagement for customer w/ external mortgages
Customers w/ investments accounts at other providers
| Data | Description |
|---|---|
| Customers with investment account other providers | The number of customers who have an external investment account, meaning either the customer has aggregated at least one investment account or an investment account has been identified in the customer's transactions. |
| Total monthly transfers to other investment accounts | A sum of the last investment account debit transaction identified for all customers with an external investment account. |
| Customers with external wealth/ investment accounts | The number of customers who have an external investment account for each external institution. The top 10 are shown, with the rest grouped into a bar labeled "other." |
Engagement for customer w/ external mortgages
| Data | Description |
|---|---|
| Customers with external investments by affinity | The number of customers who have an external investment account. Displayed by the Spending Affinity of the customer. |
| Customers with external investments by generation | The number of customers who have an external investment account in each generation your customers belong to. |
| Wealth trigger events by look-back period | The number of investment account related Trigger Events found for each specific trigger event. |
| Customers with external investments by location | The number of customers who have an external investment account for each location of your customers. |
| Export list | An exportable list of users with external investment accounts, including some key demographic data for the user. |
Automobile Lending
This dashboard provides help identify and quantify what other automobile and vehicle loan providers your customers are using.
This report includes the following sections:
- Customers w/ automobile loan payments at other lenders
- Engagement for customer w/ external auto loan payments
Customer w/ mortgages at other providers
| Data | Description |
|---|---|
| Customers with auto loans at other providers | The number of customers who have an External Auto Loan, meaning either the customer has aggregated at least one auto loan account or an auto loan account has been identified in the customer's transactions. |
| Total monthly payments to other auto loan providers | A sum of the last auto loan payment identified for all customers with an External Auto Loan account. |
| Customers making auto loan payments | The number of customers who have an External Auto Loan account for each external institution. The top 10 are shown, with the rest grouped into a bar labeled "other." |
Engagement for customer w/external mortgages
| Data | Description |
|---|---|
| Auto loan customers by affinity | The number of customers who have an External Auto Loan account. Displayed by the Spending Affinity of the customer. |
| Auto loan customers by generation | The number of customers who have an External Auto Loan account in each generation your customers belong to. |
| Auto loan trigger events by look-back period | The number of auto loan related Trigger Events found for each specific trigger event. |
| Auto loan customers by location | The number of customers who have an External Auto Loan account in each location of your customers. |
| Export list | An exportable list of users with External Auto Loan accounts, including some key demographic data for the user. |
Set It to Debit
This report provides information you can use to understand more about interchange revenue. It identifies where your customers are spending their money.
| Data | Description |
|---|---|
| Bill & Utilities ACH vs debit card spend | The total amount of debit card and ACH transactions categorized as Bills and Utilities for either debit card or ACH. |
| Bills & Utilities Total amount spent | The top 10 merchants, by the total amount of debit card and ACH transactions categorized as Bills and Utilities. |
| Total bills & utilities transactions | The top 10 merchants, by the total number of debit card and ACH transactions categorized as Bills and Utilities. |
| Potential bills & utilities interchange revenue | Estimated revenue to be captured if ACH transactions categorized as Bills and Utilities were to be switched to debit card transactions. Estimate based on $.21 per transaction, plus .5%. |
| Shopping ACH vs debit card spend | The total amount of debit card and ACH transactions categorized as Shopping, for either debit card or ACH. |
| Shopping amount spent | The top 10 merchants, by the total amount of debit card and ACH transactions categorized as Shopping. |
| Total shopping transactions | The top 10 merchants, by the total number of debit card and ACH transactions categorized as Shopping. |
| Potential shopping interchange revenue on ACH | Estimated revenue to be captured if ACH transactions categorized as Shopping were to be switched to debit card transactions. Estimate based on $.21 per transaction, plus .5%. |
| Entertainment ACH vs debit card spend | The total amount of debit card and ACH transactions categorized as Entertainment, broken down by debit card vs ACH. |
| Total entertainment amount spent | The total amount of debit card and ACH transactions categorized as Entertainment, broken down by debit card vs ACH. |
| Total entertainment transactions | The top 10 merchants, by the total number of debit card and ACH transactions categorized as Entertainment. |
| Potential entertainment interchange revenue on ACH | Estimated revenue to be captured if ACH transactions categorized as Entertainment were to be switched to debit card transactions. Estimate based on $.21 per transaction, plus .5%. |
Interchange & Fees
Annualized Interchange & Fee Revenue Opportunity
| Data | Description |
|---|---|
| Total opportunity | Total of Credit Card Interchange, Debit Card Interchange, Fees, and Finance Charges. |
| Credit card interchange | Estimated revenue that could be captured from credit card transactions on aggregated accounts. This is an annualized estimate based on the past 90 days of transactions. The estimate uses the interchange rate set in Set Your Credit Card Interchange Rate and is adjusted to assume that you can capture the percent set in Set Your Revenue Conversion Rate. |
| Debit interchange | Estimated revenue that could be captured from debit card transactions on aggregated accounts. This is an annualized estimate based on the past 90 days of transactions. The estimate uses the interchange rate set in Set Your Debit Card Interchange Rate and is adjusted to assume that you can capture the percent set in Set Your Revenue Conversion Rate. |
| Fees | Estimated revenue that could be captured from fees on aggregated accounts. This is an annualized estimate based on the past 90 days of transactions. The estimate is adjusted to assume that you can capture the percent set in Set Your Revenue Conversion Rate. |
| Finance charges | Estimated revenue that could be captured from finance charges on aggregated accounts. This is an annualized estimate based on the past 90 days of transactions. The estimate is adjusted to assume that you can capture the percent set in Set Your Revenue Conversion Rate. |
| Distinct users by revenue source | The number of users who contribute potential revenue for each source. A user may contribute to more than one type of potential revenue, so a user may be counted in more that one source. The distinct number of users across all sources of revenue is shown at the top of the chart. |
| Top 30 institutions by revenue amount | The top 30 institutions that are included in the calculation of potential revenue. This only includes data that could be captured. Information is displayed by the size of the revenue. |
| Set your credit card interchange rate | Select and slide the bar from left to right to adjust the credit interchange rate. |
| Set your debit interchange rate | Select and slide the bar from left to right to adjust the debit interchange rate. |
| Set your revenue conversion rate | Select and slide the bar from left to right to adjust the conversion rate. |
| Credit card user rank | Filter users by their ranking based on how much potential credit card interchange revenue that user represents. |
| Debit card user rank | Filter users by their ranking based on how much potential debit card interchange revenue that user represents. |
| Fee user rank | Filter users by their ranking based on how much potential fee revenue that user represents. |
| Finance charge user rank | Filter users by their ranking based on how much potential finance charge revenue that user represents. |
| Distinct accounts by revenue source | The number of aggregated accounts that contribute to potential revenue, by source. An account may contribute to more than one type of potential revenue, so the account may be counted in more that one source. The distinct number of accounts across all sources of revenue is shown at the top of the chart. |
| Export list | An exportable list of the data that goes into the estimated revenue that could be captured. |
Deep Dive: Fee & Finance Charges
| Data | Description |
|---|---|
| Fee user rank | Filter users in the lower section of the dashboard by their ranking based on how much potential fee revenue that user represents. |
| Finance charges user rank | Filter ranges in the lower section of the dashboard by their ranking based on how much potential finance charge revenue that user represents. |
| Total fees & charges amount by category | The total amount of fees & charges for each type of fee. |
| Top 30 institutions by fees & charges amount | The top 30 institutions that are included in the calculation of potential fee and finance charge revenue. This only includes institutions that hold aggregated accounts and that could be captured. Information is displayed by the amount of the revenue and by fee and finance charge type. A Banking Fee is a fee that's charged when an institution is covering a user such as an overdraft fee. |
| Total fees & charges amount by category | The size of the revenue that could be captured from fees and finance charges. Displayed by the fee and finance charge type. ATM Fee – Fees related to using an out of network ATM. Banking Fee – Fees charged when an institution is covering a user (for example: overdraft fees)." |
| Fees & charges export list | An exportable list of the data that goes into the estimated fee and finance charge revenue that could be captured. |
Event Based Analytics
This dashboard provides information about recent events and account openings. Use this information to drive decisions for your marketing campaigns.
| Data | Description |
|---|---|
| Events | The number of Event Triggers for each type of event. |
| Marketing event conversions | The number of Event Triggers focused on marketing conversion for either a look-back period and specific event trigger. |
| Digital engagement events | The number of Event Triggers focused on digital engagement, for either a look-back period and specific event trigger. |
| Customer list | An exportable list of Event Triggers, including demographic and statistical information for the user involved. |