Customer Analytics
Data-driven intelligence about your customers.
Customer Analytics is used to access pre-built intelligence about the behavior and preferences of your customers. This intelligence is interactive and enables clients to perform additional analyses on their own using filters, drill-downs, sorts, and contextual information.
Customer Analytics works off of your own held data as well as data aggregated from customer's external accounts, enriched by MX's data enhancement. It then provides you with dozens of detailed reports about anything from product adoption, how customers are engaging with competitors, spending habits, and much more. You can then identify and target specific audiences to provide them with products that meet both their needs and yours.
Required Products
Customer Analytics requires Data Enhancement On Platform.