Best Practices - MX Documentation

Follow these best practices to maximize your results from Financial Insights.

Engage Users

Users engage with insights that are timely and relevant to their situation. We offer three widgets that, when used together, increase the visibility of insights:

Insights Widget: A vertical feed of the user’s insights.
Mini Widget: A small carousel of up to 5 insights, designed to be embedded as an entry point to the full Insights Widget.
Micro Widget: A smaller carousel of up to 5 insights, designed to be embedded as an entry point to the full Insights Widget.

Consider your current banking experience when implementing Financial Insights. If you’d like to increase user engagement with Insights, follow these steps:

Create a dedicated page for the Financial Insights Widget.
Embed multiple instances of clearly labeled Mini or Micro Widgets for Financial Insights on your main landing page or in high-traffic areas. Avoid low-traffic areas or nested pages. These smaller widgets serve as entry points to the full widget.
Set up the embedded Mini or Micro Widget(s) to link to the full Financial Insights Widget. When users select View More, they’ll be taken to the full Insights Widget with the selected insight at the top.

This gives your users a brief glimpse into their financial insights the moment they log on, prompting them to take a deeper dive into the full Financial Insights experience.

Create Your Experience

Use a combination of custom-made and prebuilt insights to create a comprehensive experience for your users.

Custom Insights

You can create custom insights to support your unique business goals, such as limited-time offers or campaigns. For example, you could run a 3-month Cash Back campaign where you flag all gas purchases and offer a reward (using a custom insight) if users pay with your bank credit card. You can turn off the insight once the campaign ends.

Recommended Prebuilt Insights

We also recommend choosing insights from our Insights Library that will be most helpful to your users. These are designed to be enabled indefinitely. We recommend starting with these and adding others as desired. Typical implementations enable around 35 insights. We recommend starting with these and adding others as desired.

Insight Name	Type	Description
Bill Amount Not Standard	Spend	Notifies users of a bill payment that’s higher or lower than usual.
Category Budget	Spend	Notifies users about their budget status.
Category Spending	Spend	Prompts users to create a spending limit when spending in a category is growing significantly.
Celebrate Credit Card Payoff	Borrow	Celebrates when users pay off a credit card balance.
Charge Dispute Refund	Spend	Notifies users that they’ve received a credit related to a charge dispute.
Cost of Living to Income	Spend	Notifies users that MX has identified that their spending in one of five category types is high compared to their income.
Credit Card Close to Limit	Spend	Notifies users that they’ve reached a specified percentage of their credit card spending limit.
Credit Utilization	Borrow	Notifies users that their credit utilization is high.
Debt Payment Reminder	Borrow	Notifies users of an upcoming payment for a liability account.
Designate Emergency Savings Account	Save	Allows users to choose, change, or open their emergency savings account.
Discovered Account	Spend	Identifies discovered accounts from the user’s held account data and suggests they connect the discovered account. This insight is available only if you’re using our PFM or Mobile product.
Duplicate Payment	Spend	Alerts users when a possible duplicate payment is detected.
Emergency Savings Milestone Reached	Save	Congratulates users as they pass milestones with their emergency savings balance.
Fee Detected	Spend	Helps users identify fees charged to their account.
Introduce Insights	Plan	Introduces new users to insights.
Large Transaction	Spend	Notifies the user of larger-than-normal transactions.
Low Account Balance	Spend	Notifies users when an account balance falls under a certain threshold.
Merchant Credit Received	Spend	Informs users that they’ve received a refund from a merchant, and displays the refund amount.
Microdeposits	Spend	Alerts users when microdeposits have reached their account.
Missing Interest Rate	Borrow	Asks users to share their interest rate.
Monthly Credit Card Interest Summary	Borrow	Shows users how much they’ve spent in interest on their credit cards over the last 90 days.
Monthly Debt to Income Comparison	Borrow	Provides a comparison of debt-to-income spend for the previous four months.
Monthly Deposit Summary	Spend	Tracks all credits coming into a user’s accounts and provides a breakdown of regular versus other income.
Monthly Emergency Fund Review	Save	Shows users a monthly summary of their emergency goal progress.
Monthly Emergency Savings Reminder	Save	Reminds users to move money into their emergency savings account.
Monthly Obligations Status	Spend	Informs users whether they’re on or off track to pay off their monthly obligations.
Monthly Spend Comparison	Spend	Provides users with a summary of total expenses in the previous month, together with a comparison of those total expenses against the average for prior months.
Monthly Spend to Income Comparison	Spend	Shows users their spend-to-income comparison for the last four months.
Monthly Subscription Aggregate	Spend	Identifies all subscriptions paid by users in the prior month.
Monthly Top Merchant Spending	Spend	Shows users what merchants they spent the most non-essential money on in the previous month.
New Merchant	Spend	Informs users when they have new transactions with a merchant that they haven’t shopped with for at least a year.
Payday Cash Left Over Status	Spend	Informs users if they’re on or off track to have money left over when their next paycheck is received.
Peer-to-Peer Categorization	Spend	Identifies all transactions which are person to person within the last 30 days.
Replenish Savings	Save	Prompts users to replenish their savings account one week after they’ve made a withdrawal from the account.
Save an Extra $100	Save	Informs users if they will have enough cash left over on payday to save $100 while maintaining a$ 100 buffer.
Save Enough to Live On	Save	Encourages users to have emergency savings beyond an initial $1000.
Savings Account Deposit	Save	Congratulates users when they save money and lets them know that a little savings can make a big difference.
Savings Opportunity	Save	Tests users’ projected cash position on a monthly basis and notifies them when extra cash may be available for savings.
Set Up Direct Deposit	Spend	Tells users that we’ve detected a held account that doesn’t have a direct deposit coming in and prompts them to set it up.
Subscription Detected	Spend	Notifies users of a subscription in one of their accounts that hasn’t been identified before.
Subscription Price Increase	Spend	Notifies users that a subscription price has increased.
Switch Direct Deposit	Spend	Tells users that we’ve detected a direct deposit that doesn’t route to their held account and prompts them to switch the deposit to the held account.
Transparent Overdraft	Spend	Warns users of a possible overdraft projected within the next seven days.
Uncategorized Transactions	Spend	Identifies all transactions which have been assigned Uncategorized as the transaction category within the last 30 days.
Unexpected Subscription Payment	Spend	Notifies users when a transaction is created that contradicts the user feedback on an associated scheduled payment.
Unified Deposit	Spend	Notifies users of deposits that fall into a particular category.
Upcoming Bill	Spend	Alerts users that in three days they have a bill payment due that’s not a credit card and isn’t a subscription.
Upcoming Subscription	Spend	Shows users their upcoming subscription three days before payment occurs.
User Feedback	Plan	Lets users provide feedback on their insights.
Weekend Spending Summary	Spend	Provides users with a summary of total non-essential expenses from the previous weekend, grouped by category with total amount spent.
Weekly New Merchants	Spend	Notifies users when one or more new merchants are identified that they hadn’t interacted with during the previous week.
American/Canadian Federal Bank Holidays	Plan	Informs users about upcoming federal bank holidays. Choose US or CA.
American/Canadian Upcoming Tax Deadline Alert	Plan	Notifies users about important upcoming tax deadlines. Choose US or CA.

​Engage Users​

​Create Your Experience​

​Custom Insights​

​Recommended Prebuilt Insights​

Engage Users

Create Your Experience

Custom Insights

Recommended Prebuilt Insights